Your firm contacts should be the foundation of a coordinated approach to developing relationships and growing your business. Having the most up-to-date firm-wide contacts available for attorneys and marketers to access is a critical element to effective communications. Knowing everything you need to know about your contacts before you contact them is a competitive advantage.
Hubbard One's Contact Management solution benefits both marketers and attorneys by providing a holistic view of firm contacts far beyond the capabilities of traditional CRM systems. It provides a centralized and authoritative repository for all contacts and integrates with applications like Web sites, e-mail marketing, proposal generation and experience management, so that firms are able to gain valuable insights into a contact's relationship with the firm. Contact-sharing within Microsoft® Outlook makes it easy for attorneys to share information with marketers.
Hubbard One's solution allows firms to:
- Get a comprehensive view of firm contacts in order to tailor communications appropriately
- Access contact information with related firm activities to better prepare for client meetings
- Analyze firm contacts in order to create client development strategies
- Create segmented marketing lists in order to better target audiences
- Track the success and effectiveness of firm marketing and business development activities
- Built to meet firm-wide needs
The Hubbard One Contact Management solution provides:
- Contact-sharing within Microsoft® Outlook so that attorneys can easily share information with marketers
- Integration with the firm's financial system allowing contact records to be updated with related client and matter billing ID
- Comprehensive list and event management for improved marketing efficiency
- Built-in data quality management for information accuracy
- All encompassing integrated marketing management solution
Implementing a successful Contact Management strategy
Hubbard One's expert consultants work with clients to implement and launch successful firm-wide contact management strategies. From project management to process consultation, organizational readiness to software installation and configuration and data cleansing to technical integration, Hubbard One's team provides a holistic approach in order to ensure program success.