The complexity and competitiveness in vying for top law firm talent is steadily increasing. Your career site is your opportunity to voice your value and distinguish yourself from the crowd. Through engaging and interactive features, you can provide recruits with insight into what it’s like to work at your firm. At Hubbard One, we understand that your career site needs to deliver a compelling experience and allow recruits to picture themselves at your firm. We marry creativity, innovation and experience to deliver a career site that makes a lasting impression on the potential future leaders of your firm.
Core Offering
- Fully relational 360-degree views of content
- Ability to add video interviews, testimonials, etc.
- Ability to add interactive features, like uploading resumes, surveys, questionnaires
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- Fast, sophisticated, integrated content management
- Content management designed and built around the law firm and its structure
- Design and functionality that wins web awards year after year
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Sample Functionality
- Print to PDF
- Print friendly pages throughout the site
- Site search by section
- Site maps
- Contact forms and event sign-up forms
- Flexible navigation options
- Spam proof e-mail addresses
- Dynamic and editable title and meta tags
- Editable vanity URLs (e.g., firm name.com/IP)
- Secure e-mailable pages
- Site caching for accelerated page loading
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- Multiple browser support
- Multiple traffic reporting options
- Bookmarked and saved pages
- Ability to add highlights throughout the site
- Web 2.0 features like AJAX
- Google SiteMaps
- Rich text editing of page content
- E-mail notification of changes
- User and group level security
- History tracking
- Photo/image upload
- Out-of-the-box integration with other Hubbard marketing products
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Additional Capabilities
- Sophisticated flash design and implementation
- Data integration with internal or 3rd systems
- A range of search engine optimization (SEO) services
- Suggest searching with type-ahead functionality
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- Personalization
- Multilingual site management and management of unlimited site versions
- Web 2.0 interactivity
- Handheld sites
- Custom development
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Related Client Services
Consulting & Strategy
Time has modified the legal talent landscape, and firms now have the opportunity to attract a more varied group of recruits. With competition heating up between firms, it’s now more critical than ever to differentiate your firm. Hubbard One helps you create a unique and memorable career site experience for potential recruits. From law students to lateral recruits, Hubbard One helps you gain insight into your target audiences through research, interviews and site traffic analysis. We then help you define best practices for keeping your individual audiences engaged and connected. By understanding your audiences and firm, we can help you develop a conceptual design for your career site that encompasses your targeted brand messaging, site functionality, engaging copy and features and software that allows your firm to manage its career site seamlessly.
Creative Services
Potential recruits view your career site as a reflection of your work environment. Hubbard One takes a holistic approach to branding and design that creates a true web experience for visitors. We work with you to translate your firm’s recruitment strategy and employer brand into a digital design that puts visitors in the shoes of firm employee. We help you illustrate your firm’s personality and culture through award-winning creative direction and site features that enhance usability. We help you reach out to recruits and illustrate your firm’s value through engaging and interactive features that speak directly to your target audience. Let us use our in-depth understanding of what recruits are looking for on the web to help you recruit the next generation of leaders in your firm.
Project Delivery
Cutting edge solutions can be complex, but with Hubbard One you have a dedicated team and project manager to help guide you through the process. Our team of project managers has successfully managed more than 200 websites and has developed a defined process and methodology to ensure a smooth delivery. Working as an additional member of your team, your project manager will help you define outcomes, scope and budget for your project and work with you to set a budget and schedule based on your requirements. Your project manager helps you kick-off your project internally and ensures your project stays on schedule, within your budget and scope and maintains a high level of quality throughout the entire process. Your project manager works with your to ensure your complete satisfaction from beginning to long after your project is completed with ongoing support and quality assurance.
Technical Architecture
Hubbard One specializes in delivering truly unique and usable audience-specific interfaces for law firm career sites. Our career sites are built on the same Hubbard One Business Development Suite software as our websites, so you can exhibit your firm’s creativity through cutting-edge technology such as interactive video and flash-driven applications such as games and quizzes. All of our applications are architected for the best performance, scalability and usability. Our approach has been validated by our certification as a Microsoft Gold Partner.
Integration Services
Having worked with many of the world’s largest law firms, Hubbard One understands the sophistication and complexity of integrating technology. Whether you’re looking to post jobs on your career site or manage resumes, we work with you to define and build custom integrations to fit your exact needs and requirements. We can also provide easy user authentication by passing through lawyers and staff network credentials so that logging in can be smooth and seamless. Our integration services also include standard application programming interfaces to ensure seamless communication between all of your Hubbard One software.
Content Services
The tone of your website speaks as the public voice of your firm. An effective voice speaks directly to your intended audience and converses with them in their own language. Hubbard One specializes in creating web content specifically for legal career sites. We work directly with your recruiting department to gain insight into your firm’s unique recruitment positioning and employment brand. Through a series of interviews, we learn how you position your firm with various audiences, including law students, lateral recruits and other professionals. Based on your recruitment objectives, we help give your firm’s career site an audience-specific voice that creates a consistent dialogue between your firm and potential recruits. From summer associate programs, legal recruiting and training programs to firm culture, diversity and mentoring, we can help you create a career site that leaves a lasting impression.
Hosting & Maintenance
Your career site is your gateway to the potential leaders of your firm. We offer hosting services to ensure you consistently make a good impression. For more than 11 years, Hubbard One has been hosting leading law firms websites in our fully redundant, scalable and load-balanced environment. Your Hubbard One-hosted web application provides a fast, reliable experience for your site’s visitors. Our secure hosting environment is monitored 24 hours a day by a team of specialists, and we regularly review backup procedures in light of various state regulations.
Training
Having the right training can make all the difference. Optimize your career site investment with Hubbard One’s training series. We offer an array of courses developed and taught by our in-house trainers. All of our courses are available online or on-site and are based on the latest industry practices and updated regularly to reflect current technologies, trends and issues. From site management to content management to site security and configuration, we give you the tools to make the most of your career site features and functionality.
Analysis & Optimization
Having worked with some of the most progressive and creative firms in the world, Hubbard One understands what it takes to get the most of your solutions. We help hundreds of firms maintain their software for optimal performance and functionality by leveraging our industry expertise, technical capabilities and knowledge of your firm and each unique project. Through our strategic and industry vision, we help ensure your solutions continue to evolve and provide a platform for business relationships. We work with you to ease firm-wide implementations, manage change and draw inspiration from industry and out-of-industry trends. Our breath of experience and creative thinking enable us to help support your firm’s growth through training efforts, thought leadership and our revolutionary industry vision.