As the most comprehensive platform for law firm marketing and business development, Hubbard One offers a range of client services to help you better leverage marketing technology for competitive advantage.
Content Services
The tone of your website speaks as the public voice of your firm. Hubbard One’s content services can help you build a content-rich site that incorporates your firm’s brand and marketing objectives. Our writers work closely with our web strategists to create a strong marriage between your site’s creative copy and functional technology. Tailored specifically toward the legal web space, Hubbard One’s content services are designed to meet your firm’s direct requirements and brand messaging.
Through interviews, focus groups and research, we gain a deep understanding of your competitive advantages and how they align with your audience’s perception. Our creative team than transforms your unique positioning and brand into a digital portrait that resonates with your audience in a web-friendly environment. We help you turn your brand and marketing objectives in a distinctive digital voice that engages in a dialogue with your clients, prospects, recruits, alumni and staff. From diversity, events, practice area descriptions to attorney profiles, client alerts and recruiting, Hubbard One can help you craft engaging and consistent branded content and a unique user experience for all areas of your site.
Meet a Hubbard One Expert
Alicia Russman
Director, Creative Services
As director of creative services, Alicia is responsible for delivering innovative solutions to clients including web brand strategy, information architecture, conceptual design and content services such as video and content through a combination of in-house design talent and established partnerships. In addition to her in-depth experience implementing Hubbard One's services and products, Alicia brings hands-on law firm expertise having served five years as assistant director of marketing for Hogan & Hartson. In that role, she managed the firm's marketing technology, creative and communications team and oversaw a variety of branding, web redesign and firm-wide marketing technology initiatives. Alicia is a graduate of State University of New York at Oswego where she earned a bachelor's degree in communication studies.