Hubbard One's Marketing Center provides law firm marketers and business developers with the tools they need to manage firm contacts, access critical matter and experience information, generate proposals, track opportunities and organize marketing collateral and activities.
E-mail Marketing
In today's legal marketing landscape, having an easy-to-use e-mail marketing system is a must have. Marketers need the ability to create and deploy targeted e-mail communications including newsletters, alerts and event invitations. Using Hubbard One's E-mail Marketing software, firms can design audience-specific communications that fit the firm’s strategic goals and enhance the firm’s brand identity.
With Hubbard One's E-mail Marketing software, non-technical administrators can create distribution lists based on a variety of criteria, including geographic location, industry, title or relationship. Once the lists are finalized, materials such as newsletters can be changed to include only information related to the specified list. E-mail Marketing also provides tracking features that provide marketers with information about the number of readers. Through integration with leading contact management software, E-mail Marketing ensures that failed e-mail addresses and activities are integrated back into the firm’s systems to provide a complete and accurate picture of a contact.
Key Features of Hubbard One's E-mail Marketing Software Include:
We believe the following features of our E-mail Marketing will be key to the successful E-mail Marketing system implementation:
- Create and manage distribution lists and contacts. Easy import and export of contacts and lists available today.
- Out-of-the-box, highly-configurable e-mail layouts. Non-technical staff members can modify all graphical elements including images, font styles, colors, to create additional templates for practice groups, events, etc.
- Completely customizable email templates. E-mail Marketing accommodates completely customized e-mail layouts.
- Ability to tailor content to specific audiences. E-mail Marketing allows for the personalization of each e-mail to each recipient.
- Complete campaign reporting. Open rates, failed e-mails, click-throughs, unsubscribes and several other key metrics are available through robust reporting features in E-mail Marketing.
- Flexible hosting and no per-e-mail fees. E-mail Marketing is a software product that can either be hosted at Hubbard One or by the firm. Once the firm owns the software, it can send as many e-mails as it likes at no additional cost, making E-mail Marketing an economical decision in the long run.
- Integration with Web Center. E-mail Marketing integrates with the Website module within Web Center, allowing marketers to easily pull content from the website to use in e-mail campaigns. Once the e-mail is designed and delivered, the firm can create an online web archive of all communications, such as e-newsletters, for recipients to conveniently reference.