Mass marketing is a thing of the past, and today’s firms need more than just a brochure and a website for a successful marketing plan. Today you have to master the delivery of your message and understand your target. Hubbard One’s e-mail marketing solution makes it easy to deliver targeted communications and drive insight directly to your audiences.
Hubbard One helps you create unique experiences for unique groups of prospects, clients, alumni, media and recruits. By delivering a tailored experience directly to the inboxes of your audience and enhancing features based on our tracking and reporting tools, you can create a compelling competitive advantage. Let us help you connect with the clients and prospects that make a difference to you.
Core Offering
- Fully managed hosting solution with option to self host
- E-mail marketing template library featuring legal-specific templates
- Traffic reporting and analytics
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- Web sign-up for e-mail marketing communications
- Non-technical creation of branded communications
- Integration with Elite Business Development Software, including Contact Manager
- Integration with websites, alumni sites, career sites, blogs, etc.
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Sample Functionality
- Ability to create custom designed templates
- Ability to create new templates from out-of-box layouts
- Change images, text and apply new styles to layouts
- Create a publication on other web platforms based on e-mail communications
- Ability to easily include content such as attorney profiles and publications in new e-mail communications
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- Dynamic graphical data display of tracking and analytics
- Subscriber list management
- Contact management, including de-duplification
- Automatically create different versions, i.e. text or mobile versions
- Configured for compliance with CAN spam regulations
- Forward to friend feature
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Additional Capabilities
- Create unlimited firm-specific custom templates
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- Integration with third-party systems
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Related Client Services
Creative Services
Hubbard One helps you create e-mail marketing campaigns that reflect your firm’s branding and business objectives. We work with you to transform your branding goals into aesthetically pleasing digital designs that respect the way recipients consume information. Our template designs reinforce your firm’s brand while implementing best practices for tracking recipient information and habits. Through information architecture design, we can help you get the most return on investment for your message. We help you organize information, create subject line content and craft headline wording to help you increase your readership. We can help you create a full online marketing campaign by incorporating your brand objectives and mapping the flow from e-mail to call of action to website. Let us help you create custom template designs to fit your needs, and gain valuable insight into your audience directly from their inboxes.
Project Delivery
Cutting edge solutions can be complex, but with Hubbard One you have a dedicated team and project manager to help guide you through the process. Our team of project managers has successfully managed more than 200 applications and has developed a defined process and methodology to ensure a smooth delivery. Working as an additional member of your team, your project manager will help you define outcomes, scope and budget for your project, and work with you to set a budget and schedule based on your requirements. Your project manager helps you kick-off your project internally and ensures your project stays on schedule, within your budget and scope and maintains a high level of quality throughout the entire process. Your project manager works with your to ensure your complete satisfaction from beginning to long after your project is completed with ongoing support and quality assurance.
Technical Architecture
Hubbard One takes a cutting-edge approach to web marketing solutions to help you create a holistic marketing program. Our e-mail marketing software fully integrates with Business Development Suite, allowing you to easily leverage marketing content with your e-mail campaigns. We also can help you create custom e-mail marketing templates designed specifically for your unique e-mail campaign. Our e-mail marketing software is architected for the best performance, scalability and usability, and our approach has been validated by our certification as a Microsoft Gold Partner.
Hosting & Maintenance
We offer hosting services to ensure your e-mail communications are delivered successfully. For more than 11 years, Hubbard One has been hosting web applications for leading law firms in our fully redundant, scalable and load-balanced environment. Our hosting services help you maintain a high level of application performance to enable a consistently impressive customer experience. Hubbard One offers a secure hosting environment that is monitored 24 hours a day by a team of specialists.
Training
Hubbard One offers online and on-site training programs customized to fit your needs. Whether you are looking for a quick refresher course or an in-depth training session, our training programs provide you with the tools you need. From e-mail marketing basics and managing marketing content to Web Center administration and advanced content editing, we can help you optimize your e-mail marketing investment.