The ability to demonstrate and analyze firm experience has become a critical function of law firm marketing and business development. In an increasingly competitive market, law firms must clearly demonstrate specific, recent and relevant experience in order to be in consideration for new work. In addition, as firms seek to grow and expand practices to align with the needs of their clients, business development professionals must be able to analyze and understand areas of strength and weakness within their own firm in order to fully understand where opportunities lie. Yet too often a firm’s ability to access and use examples of its work, lists of clients it represents, and industries where it is developing true strength across practices lags behind what is needed to grow, manage and market the firm effectively.

Identifying, developing, accessing and publishing experience can be a complex and laborious process. With an Experience Management solution from Hubbard One, firms can centrally store, manage, access and use an authoritative database of the firm’s most valuable internal information. The ability to integrate with your financial management and CRM system means that you can leverage matter and people information you already have. Attorney skills, matter experience, industry and practice experience, client experience and case studies are all available for use in strategic planning, marketing, business development, and client service.

Experience Marketing: Show what you know. Take advantage of what you’ve done.

Use experience to more effectively market your firm:

• Access comprehensive firm experience with a few clicks
• Manage all experience information in a single place
• Integrate experience with your web site, proposals, newsletters, and other materials
• Provide firm-wide access to attorney skills information through Experience Manager or your firm intranet
• Take advantage of existing information through integration with financial management systems

Experience Management: A better way to manage your experience across the firm.

A Hubbard One Experience Management solution will allow you to:

• Create and manage practice-specific experience profiles and information
• Manage an unlimited number of custom fields and categories in a completely non-technical way
• Customize search screens and search criteria in a completely non-technical way
• Export experience records
• Manage and share multi-lingual versions of experience
• Relate experience information to practices, lawyers, offices, regions, and other groupings
• Manage anonymous and unpublished experience for internal use
• Find relevant information quickly by using the sophisticated yet simple searching and reporting
• Protect key data with field level security
• View an audit trail of changes and updates
• Manage user access and security from a single, integrated application