Hubbard One's Marketing Center provides law firm marketers and business developers with the tools they need to manage firm contacts, access critical matter and experience information, generate proposals, track opportunities and organize marketing collateral and activities.
Experience Manager
The ability to demonstrate and analyze firm experience has become a critical function of law firm marketing and business development. In an increasingly competitive market for new business, law firms must clearly demonstrate specific, recent and relevant experience in order to be considered for new work. In addition, as firms seek to grow and expand practices to align with the needs of their clients, business development professionals must be able to analyze and understand areas of strength and weakness within their own firm in order to fully take advantage of potential opportunities. Too often, a firm’s ability to access this information lags behind what is needed to grow, manage and market the firm effectively.
Experience Manager puts crucial information needed to assemble proposals, build pitch or client teams, respond to press inquiries, staff new matters and develop practice strategies in the hands of marketers and business developers. Integration with financial and practice management system allows marketers to effectively manage, track and distribute firm experience information. Experience Manager also provides quick access to current attorney information and matter history that can be beneficial when evaluating a merger, recruiting lateral hires or creating connections among people in the firm.
Using Experience Manager firms can:
- Access comprehensive firm experience with a few clicks
- Manage all experience information in a single place
- Integrate experience with your web site, proposals, newsletters, and other materials
- Provide firm-wide access to Fee-Earner skills information through Experience Manager or your firm intranet
- Take advantage of existing information through integration with financial management systems
- Create and manage practice-specific experience profiles and information
- Manage an unlimited number of custom fields and categories in a completely non-technical way
- Customize search screens and search criteria in a completely non-technical way
- Export experience records
- Manage and share multi-lingual versions of experience
- Relate experience information to practices, lawyers, offices, regions, and other groupings
- Manage anonymous and unpublished experience for internal use
- Find relevant information quickly by using the sophisticated yet simple searching and reporting
- Protect key data with field level security
- View an audit trail of changes and updates
- Manage user access and security from a single, integrated application