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June 30, 2008
| Posted by Simpson, John
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Even during difficult economic times, firms can continue to invest in the growth of their business. Web marketing offers an efficient, effective and measurable way to develop your marketing programs without breaking the budget. Forrester Research found that interactive marketing can play a large role in a drowning economy. “Since interactive marketing programs are now fueled by measurable results…they can thrive in a recession.” – Forrester Research. | read more
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June 19, 2008
| Posted by Simpson, John
| Permalink
The bloggers at Legal Blog Watch recently posted about how law firms are using video to lure in clients. Carolyn Elefant suggested that “Video offers a peek into a lawyer’s personality and demeanor – characteristics that don’t come across effectively through a blog or a podcast.” Although many law firms are just now starting to approach the world of online video, many other firms have already started employing video as an engaging new medium through which to drive sales, expand market reach and create an entertaining online experience for clients and prospects. | read more
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June 2, 2008
| Posted by Kraft, Christopher
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At the Hubbard One Industry Briefing last week in D.C., we explored ways to attract top talent via the Web and new media. Recruiting top talent is becoming tougher for a lot of law firms because of fewer associates, higher attrition rates and increasing competition among firms for the best candidates. Not to mention the complexities many partners see in the newest generation of attorneys: Gen Y. | read more
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May 19, 2008
| Posted by Noel Kuriakos
| Permalink
In the first part of this three-part series, we looked at the Content Centric phase, in which most firms mainly use analytics to manage and monitor their Web sites. We then looked at the Targeted Marketing phase and its importance in developing a Web marketing program that reaches the right audience. In the last post of the series, we’ll look at the Client-Centric Marketing phase. | read more
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