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May 12, 2008
| Posted by Noel Kuriakos
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The power of Web analytics allows firms to better evaluate their marketing programs, as well as improve their online campaigns. However, in order to use Web analytics effectively, firms need to implement a strong analytics model. | read more
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April 24, 2008
| Posted by Frost, Jennifer
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We recently received some questions from clients about what makes a good blog. There are different answers to that question. As with most marketing focused communications, a lot depends on the purpose of the blog and the audience that you are targeting. | read more
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April 9, 2008
| Posted by Fiorato, Jim
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The word serendipity is usually not something you see associated with business software. To describe a love story about two people who find each other by accident, or a fairy tale where the heroes keep finding things they were not originally in quest of, seem to be much more proper uses of the word. However, serendipity in your software platform; be that platform your CRM system, your ERP system or even your operating system’s web browser, is such a valuable attribute for that platform to have. | read more
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March 31, 2008
| Posted by Turk, Chris
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Differentiation -- the way a firm can articulate what makes it uniquely qualified to handle a particular piece of work -- remains a challenge for most law firms and lawyers. In his recent article in LegalWeek, Ian Stephens writes, " Over recent years, I have spoken to a great many general counsel of the largest and most sophisticated client organisations in the world about how they choose law firms and one consistent theme that comes up time and time again is that most lawyers and law firms are pretty lousy at differentiating themselves from their peers. | read more
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