How can legal marketers align with their clients,? Kevin Hunt had the opportunity to meet up with Adam Severson, director of business development at Dorsey & Whitney at the Hubbard One booth at LMA 2009 to discuss the importance of understanding and relating to clients, especially in a down economy.
In this video interview, Severson discusses the importance of aligning with firm clients and examines resources for better understanding clients, such as contact management systems and enterprise management systems. He explains how Dorsey & Whitney leverages integrated systems to gain greater insight into the firm's relationships and drive business development efforts: