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Featured Publications

	10/31/2008 A Portfolio Approach to Planning Marketing Technology Investments Author: John Simpson Strategies: The Journal of Legal Marketing Experience Management, Contact Management, Search Engine Optimization, Websites The successful marketer today needs to have a keen understanding of how to use technology to streamline and accelerate the impact of their marketing efforts. Just as the savvy investor would create a portfolio to meet their risk-return preferences, marketers need to plan diversified sets of marketing technology investments that provide the opportunity for true differentiation over the long term. A Portfolio Approach to Planning Marketing Technology Investments Author: John Simpson Strategies: The Journal of Legal Marketing Experience Management, Contact Management, Search Engine Optimization, Websites	10/31/2008
	10/29/2008 Striking A Balance Author: John Simpson Business to Business Magazine Experience Management, Contact Management The legal industry has lagged behind other professional services industries in terms of its marketing, but that could be about to change. Striking A Balance Author: John Simpson Business to Business Magazine Experience Management, Contact Management	10/29/2008

Recent Publications

11/6/2008	11/6/2008 Technology in Marketing: An Experience Management Solution Author: Nancy Manzo Law Journal Newsletters Experience Management Experience Mangement makes it easy to store and find key information to help you answer client questions and foster firm growth. Technology in Marketing: An Experience Management Solution Author: Nancy Manzo Law Journal Newsletters Experience Management
7/1/2008	7/1/2008 What's Next for Legal Marketing Author: Chris Kraft Distributed with the June/July Issues of Legal Marketing Magazine Alumni Sites, Career Sites, E-Mail Marketing, Mini-Sites & Blogs, Search Engine Optimization, Video Communication, Websites Insight into the future of the use of collaborative technology in online marketing strategies. What's Next for Legal Marketing Author: Chris Kraft Distributed with the June/July Issues of Legal Marketing Magazine Alumni Sites, Career Sites, E-Mail Marketing, Mini-Sites & Blogs, Search Engine Optimization, Video Communication, Websites
4/30/2008	4/30/2008 Best Practices for Implementing Experience Manager Author: John Harris Distributed as part of Experience Management User Group Experience Management It is no secret that in a tight market, law firms must be able to clearly demonstrate specific, recent and relevant experience to compete for new business. Experience Manager, part of Elite® Business Development, enables firms to fully utilize their experience to obtain optimum success in strategic planning, marketing, business development, and client service. Yet even the most advanced technology solution is insufficient without careful attention to effective implementation. Best Practices for Implementing Experience Manager Author: John Harris Distributed as part of Experience Management User Group Experience Management
1/16/2008	1/16/2008 Interaction and Engagement Online Web 2.0: MPF 2008 Author: Jason Parkman Alumni Sites, Career Sites, E-Mail Marketing, Mini-Sites & Blogs, Search Engine Optimization, Video Communication, Websites Interaction and Engagement Online Web 2.0: MPF 2008 Author: Jason Parkman Alumni Sites, Career Sites, E-Mail Marketing, Mini-Sites & Blogs, Search Engine Optimization, Video Communication, Websites
1/3/2008	1/3/2008 In the Driving Seat: The Expanding Role of Marketing at Law Firms. Author: Jason Parkman Experience Management, Proposal Generation, Contact Management, Intranets & Portals, Alumni Sites, Career Sites, E-Mail Marketing, Mini-Sites & Blogs, Search Engine Optimization, Video Communication, Websites Over the past five years the role of marketing in leading law firms has undergone significant change. It has evolved from a simple extension of the secretarial function into a complex business division with multi-faceted responsibilities towards every aspect of a firm’s day-to-day business. In the Driving Seat: The Expanding Role of Marketing at Law Firms. Author: Jason Parkman Experience Management, Proposal Generation, Contact Management, Intranets & Portals, Alumni Sites, Career Sites, E-Mail Marketing, Mini-Sites & Blogs, Search Engine Optimization, Video Communication, Websites
8/29/2007	8/29/2007 Engaging Your Audience Online Author: Jason Parkman By Tom Ciesielka and Drew Schadegg Alumni Sites, Career Sites, E-Mail Marketing, Mini-Sites & Blogs, Search Engine Optimization, Video Communication, Websites The "new media revolution" has taken over the Internet. Blogs, podcasts, videos and wikis are no longer only the domain of the "technophile," but are tools being used by everyone from CNN to Payless Shoes. (Seriously, even Payless has video applications on their webpage!) Many are still on the fringes of the revolution, but are beginning to see the value of this next wave of Internet technology. The question is: can implementing and understanding these new Web tools help you and your law firm bring in new business? Engaging Your Audience Online Author: Jason Parkman By Tom Ciesielka and Drew Schadegg Alumni Sites, Career Sites, E-Mail Marketing, Mini-Sites & Blogs, Search Engine Optimization, Video Communication, Websites
8/8/2007	8/8/2007 Relationship Marketing at Law Firms: Four Best Practices By Wilbur Swan Contact & Relationship Management, Relationship Management Relationships are the lifeblood of law firms. Strong relationships help retain big clients and open doors to the next big clients. Wilbur Swan of Contact Networks highlights four best practices for making the most of your firm's relationships. Relationship Marketing at Law Firms: Four Best Practices By Wilbur Swan Contact & Relationship Management, Relationship Management
6/1/2007	6/1/2007 Technology in Marketing - Experience Management Author: Nancy Manzo Law Journal Newsletters Experience Management It’s not just who you know anymore that counts in the business of law. It’s what you know and how you and others can access the information when a client needs it. Technology in Marketing - Experience Management Author: Nancy Manzo Law Journal Newsletters Experience Management

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