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Hubbard One's Articles & Publications

Hubbard One's complete archive of articles and publications


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Featured Publications

	12/1/2011 Harness the Power of Web Intelligence: Know your Audience, Grow your Business Author: John Simpson PSMG Magazine - December 2011 Law firm websites are powerful business development vehicles. Whilst many firms have made great progress in building sophisticated web platforms, greater use of web analytics will help firms focus content on the most lucrative business opportunities. After all, information is power, and better information creates even more power. Harness the Power of Web Intelligence: Know your Audience, Grow your Business Author: John Simpson PSMG Magazine - December 2011	12/1/2011
	7/25/2011 The Evolution and Future of CRM for Law Firms Author: Jillion Weisberg The Journal of Legal Marketing - July 2011 Traditionally, firms have turned to customer relationship management (CRM) solutions to help them capture all of their contact information within a central location. However, CRM systems provided only contact information, not relationship information. So firms still struggled with fully understanding who knew whom, and how well, making it difficult to gauge the value of the relationship. Furthermore, these systems required manual updates, which proved time-consuming and cumbersome for attorneys. This resulted in outdated, unorganized and ineffective information. The Evolution and Future of CRM for Law Firms Author: Jillion Weisberg The Journal of Legal Marketing - July 2011	7/25/2011

Recent Publications

8/25/2011	8/25/2011 Technology Continues to Drive Change as Firms Look for Better Return on Marketing Investment PSMG Magazine - August 2011 A recent survey by Hubbard One, a leading provider of marketing, business development and practice management software, and part of Thomson Reuters, indicates that law firms are throwing off the effects of the financial downturn and realising that effective marketing is instrumental to client retention in post-recession era. Technology Continues to Drive Change as Firms Look for Better Return on Marketing Investment PSMG Magazine - August 2011
8/22/2011	8/22/2011 The Future Architecture of Law Firm Information Author: Rob Saccone Hubbard One Whitepaper Unrelenting economic pressures and the rapid emergence of new technologies have made paramount the need for law firms to evolve as businesses. Faced with the competitive necessity to increase revenue and maintain profitability while operating within tighter budgets, law firms are urgently rethinking their business processes and technology infrastructures. They are striving for new ways to improve the effectiveness of their marketing and business development efforts, client growth and retention efforts and means of optimizing the practice of law. The Future Architecture of Law Firm Information Author: Rob Saccone Hubbard One Whitepaper
7/31/2011	7/31/2011 SharePoint as a Pathway to Improved Client Service Author: Rob Saccone ILTA White Paper SharePoint as a Pathway to Improved Client Service Author: Rob Saccone ILTA White Paper
7/12/2011	7/12/2011 Joined-Up Thinking PM Magazine Joined-Up Thinking PM Magazine
5/27/2011	5/27/2011 Legal Marketing: The Shape of Things to Come A Hubbard One Report Legal Marketing: The Shape of Things to Come A Hubbard One Report
3/23/2011	3/23/2011 Taking your Firm's Site Mobile Author: Jeff Hirner ILTA Peer-to-Peer Magazine Taking your Firm's Site Mobile Author: Jeff Hirner ILTA Peer-to-Peer Magazine
2/28/2011	2/28/2011 Better, faster, fitter proposals LSN Briefing Magazine - February 2011 France’s premier law firm is using automation to prepare for pitches, giving more time to the BD people to stretch their skills ... Better, faster, fitter proposals LSN Briefing Magazine - February 2011
2/4/2011	2/4/2011 ERM 2.0 - The Power to Win (New) Friends and Influence People PSMG Magazine - Jan/Feb Issue ERM 2.0 - The Power to Win (New) Friends and Influence People PSMG Magazine - Jan/Feb Issue
1/13/2011	1/13/2011 Going Mobile: Best Practices for Taking your Firm's Website Mobile Marketing Best Practices Going Mobile: Best Practices for Taking your Firm's Website Mobile Marketing Best Practices
12/20/2010	12/20/2010 Cut your Coat According to your Cloth: A Look at the Changing Practices of Marketing PM Magazine A recent survey by Catapult Growth Partners, which quizzed law firm managing partners about the current state of, and future plans for, their marketing and business development functions, shows that the need to stimulate growth in a contracting market is beginning to transform the way in which law firms position their marketing services. Cut your Coat According to your Cloth: A Look at the Changing Practices of Marketing PM Magazine

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