The Power of Search: Understanding Search Engine Optimization
WebEx
Hubbard One
Thursday, September 11, 2008
12:00 PM-1:00 PM, CST
The top three search engines account for more than 90% of all online searches submitted. In today’s competitive environment, it is vital to make sure your firm is maximizing search engine capabilities. So, how is your firm stacking up to the competition? In this webinar, we explored everything from how search engines work to what your firm can do to ensure you are maximizing search engine capabilities. Listen to learn about spiders and indexing, how people use search engines, on-site optimization, title tags, domains, inbound linking, sales opportunities and much more!
Presenters:
John
Simpson
Director of Sales
John is the director of sales for the Western region. In this role, John leads a team of account executives who are responsible for managing client relationships, providing strategy to improve business development efforts and advising clients with their Hubbard One initiatives. He is a regular presenter on the Hubbard One’s webinar series and shares his innovative ideas and thought leadership with the industry through numerous speaking engagements. John most recently served as a managing account director at Hubbard One and joined our team from Accenture as an experience consultant working with Fortune 500 financial services organizations to development their e-commerce strategies. John received his bachelor's degree in economics and neuropsychology from Vanderbilt University and his MBA in marketing, strategy and finance from the Northwestern University Kellogg School of Management.
Jacque
Urick
Senior Consultant, Search Marketing
With more than 12 years of web development and online marketing experience, FindLaw Search Marketing Consultant Jacqueline Urick brings a veteran’s savvy eye to Internet visibility strategies for the legal vertical. Prior to helping hundreds of lawyers across the United States with search marketing solutions, Jacqueline was the founder and owner or Fruition Consulting, Inc., in Minneapolis, Minnesota, where she provided targeted online marketing consulting to notable global companies such as American Express and 3M. However, as an entrepreneur herself, Jacqueline’s true passion is helping businesses market themselves online.