Audiences today are bombarded with marketing messages. How are you reaching your audience? Mini-sites and blogs offer your firm the opportunity to provide topic-specific information and resources of interest to a narrowly targeted audience. Hubbard One understands your mini-site or blog is more than just an extension of your website, it’s your opportunity to connect with a niche audience by communicating with them in their own language. Reach your audiences, establish your firm as an industry thought leader, highlight your ancillary offerings or recruit the future leaders of your firm with an engaging and informative mini-site or blog.
Core Offering
- Fully dynamic mini-site or blog
- Set of site templates based on best practices
- Ability to employ a timely launch to meet your requirements
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- Ability to repurpose content from marketing database
- URL and traffic reporting
- SEO Keyword Manager
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Sample Functionality
- RSS feeds
- Moderated or unmoderated option
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- Two-way conversational blogs
- Dynamic taxonomy
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Additional Capabilities
- E-mail marketing integration
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- SEO service implementation
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Related Client Services
Consulting & Strategy
As a leading innovator in the legal space, Hubbard One specializes in helping firms provide targeted information that speaks directly to interested audiences. Whether you’re looking to create a topical blog or event or practice mini-site, we help you pinpoint information to connect with key audiences and define a road map that creates an engaging environment for each unique group of visitors. We gain a deep understanding of your target audiences through research, interviews and site traffic analysis. By understanding your audiences, we can help you understand which practices, areas of law and attorneys to highlight on your mini-site and/or blog to generate more site traffic and create beneficial cross-linking to your main website. Our understanding of your audiences and firm also enable us to develop a creative design for your mini-site and/or blog that encompasses your branding message, site functionality, engaging content and features and software that allows your firm to manage its mini-site or blog seamlessly.
Creative Services
Hubbard One takes a holistic approach to creating digital designs that provide a complete user experience. We work with you to extend your firm’s brand identity and business objectives into a well organized, content-rich mini-site or blog that speaks directly to your target audience. With an in-depth understanding of web user behavior and a history of innovative design, at Hubbard One you’ll get award-winning online properties that engage target audiences and help bring in new business.
Project Delivery
Cutting edge solutions can be complex, but with Hubbard One you have a dedicated team and project manager to help guide you through the process. Our team of project managers has successfully managed more than 200 web applications and has developed a defined process and methodology to ensure a smooth delivery. Working as an additional member of your team, your project manager will help you define outcomes, scope and budget for your project and work with you to set a budget and schedule based on your requirements. Your project manager helps you kick-off your project internally and ensures your project stays on schedule, within your budget and scope and maintains a high level of quality throughout the entire process. Your project manager works with your to ensure your complete satisfaction from beginning to long after your project is completed with ongoing support and quality assurance.
Technical Architecture
Hubbard One implements cutting-edge technologies and concepts with every mini-site and/or blog project. We offer progressive technology such as AJAX, flash video design, RSS and podcasts. All of our applications are architected for the best performance, scalability and usability. Our approach is validated by our certification as a Microsoft Gold Partner.
Hosting & Maintenance
Your mini-site or blog is your chance to connect with your firm’s unique audiences. We offer hosting services to ensure you consistently stay connected. For more than 11 years, Hubbard One has been hosting leading law firms websites in our fully redundant, scalable and load-balanced environment. Your Hubbard One-hosted web application provides a fast, reliable experience for your site’s visitors. Our secure hosting environment is monitored 24 hours a day by a team of specialists, and we regularly review backup procedures in light of various state regulations.
Training
Hubbard One offers online and on-site training programs customized to fit your needs. Whether you are looking for a quick refresher course or an in-depth training session, our training programs provide you with the tools you need. From site management fundamentals and content management to site globalization and HTML coding, we can help you optimize your software investment.
Analysis & Optimization
Having worked with some of the most progressive and creative firms in the world, Hubbard One understands what it takes to get the most of your solution. We help hundreds of firms maintain their software for optimal performance and functionality by leveraging our industry expertise, technical capabilities and knowledge of your firm and each unique project. Through our strategic and industry vision, we help ensure your solutions continue to evolve and provide a platform for business relationships. We work with you to ease firm-wide implementations, manage change, and draw inspiration from industry and out-of-industry trends. Our breath of experience and creative thinking enable us to help support your firm’s growth through training efforts, thought leadership and our revolutionary industry vision.