Hubbard One's Web Center software platform allows firms to use the web to communicate effectively with target audiences and provides the foundation for content globalization, mini-site development, blog deployment, e-mail marketing and alumni and career sites.
Mini-Site Builder
As the Internet becomes the primary means of receiving information for many firm’s audiences, it becomes increasingly important to provide satisfying and relevant experiences. Web Center’s Mini-Site Builder allows firms to build, deploy and manage targeted mini-sites. These mini-sites can offer specific information about work the firm has been involved in, firm news, upcoming events, specific practice detail or other important projects. Specialized sites can be quickly built (by non-technical staff) to provide more in-depth content than is appropriate or practical for the firm’s main website.
For example, a firm can highlight their environmental law practice group by developing a mini-site dedicated to providing updates on the firm’s current cases as well as links to news and information about environmental law in general. The Mini-Site Builder allows firms to create unique URLs, making it easier for search engines to locate the site (www.yoursite.com/environmental).
With proper promotion, a mini-site can help demonstrate a firm’s knowledge and commitment to a particular industry by becoming a resource for the audience who cares most about what you can provide.