Hubbard One Introduces Next Generation of Enterprise Relationship Management
6/28/2010
Hubbard One, the leading marketing and business development software provider in the legal marketplace, today released enhancements to ContactNet that deliver advanced analytics and reporting, along with tight integration with market intelligence and customer relationship management (CRM) technologies, to help firms better leverage relationship intelligence to drive business.
“Our clients view the development of long-term relationships as central to their success,” said Wilbur Swan, senior director of Product Management, ContactNet at Hubbard One. “ContactNet has always been the answer that allows professional services firms to understand their complex global map of relationships. Enterprise relationship management (ERM) has moved into the next stage: ERM 2.0.It’s no longer just about ‘who knows who’; it’s about how you use that information as relationship intelligence to gain a competitive advantage. ContactNet now enables users to leverage valuable relationship data in new and strategic ways to better evaluate business development risks and opportunities.”
“Loeb & Loeb was early to see the value of our relationship data in ContactNet and as a result, developed a number of relationship reports that we now use as part of our ongoing business development planning,” said Jennifer Manton, chief marketing officer at Loeb & Loeb. “It is exciting to see the direction of ContactNet, as it reflects the need for law firms to become smarter about their business development and marketing efforts in a time when expectations are high but resources are constrained.”
New and enhanced capabilities include:
Analytics. This module helps derive an entirely new set of value propositions based on the firm’s relationships and business opportunities. The Analytics module enables users to answer important new questions, such as “with which companies do we have the strongest relationships, that are not yet clients?”, “what are the new relationships our partners have established in the last 30 days?” and “across the firm, which relationships that were once important, have lapsed?”
Integration. Tight integration between ContactNet and Monitor Suite’s competitive intelligence creates rich workflows and results in more complete business development plans. Users now can view ContactNet relationships from within Monitor Suite, Thomson Reuters leading solution for competitive and business development intelligence, to quickly and easily see the important intersection of legal market opportunity with what a firm can easily act upon.
Dashboards. Individuals responsible for firm revenue need quick access to metrics and intelligence related to their firm’s relationships and competitive advantage. ContactNet data is now available in a variety of dashboards to meet these needs, providing a snapshot of firm-level relationship statistics across industry, geographic and strategic vectors. These dashboards reflect Hubbard One’s ongoing commitment to display relationship data in useful and consumable views, either within ContactNet or as part of an intranet initiative.
CRM Integration. Relationships are critical for business, and many firms track those business efforts in CRM systems. ContactNet improves the number and accuracy of relationship scores and delivers them through the most reliable technology.
“More than ever, firms need to leverage unique relationship intelligence to better focus and track their growth strategies,” said Swan. “Now with ContactNet, firms can aggregate, measure, evaluate and leverage millions of valuable relationships across all areas of their business to deliver a competitive advantage.”
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