Simply put, your audience decides when and if it will receive your message. Want your message to reach its audience? Provide content that makes a difference. Then deliver it in a way that they choose. The ideas are 'difference' and 'choice.' Gone are the days when a brochure and Web site were enough. Today you've got to master the delivery of more content and spend time understanding your targets to reach them. But get it right and they reward you with their attention.
Your message is important. Target your audience to have it heard.
We can help you deliver more compelling experience to specific market segments through:
Alumni Sites: Communicate with the firm's alumni community and build an important business channel
Client Extranets: Establish secure, private client extranets to support matter collaboration and client service
Online Services: Take your repeatable services and updates and make them available to clients online
Industry and Topical Mini-Sites: Create and manage targeted Web site to showcase the firm's practice, industry or topical experience
Careers Sites: Provide recruits with direct access to the information and online experience they need to make a decision in your firm's favor
Recruiting Extranets: Differentiate your firm by providing a collaborative communication channel for high-priority recruits as they move through the process
Press Sites: Bring together your best articles, press mentions, quotes and story ideas to be a topical industry resource
Don't worry about competitive clutter. Deliver your message right through it.
We can help you deliver your message in innovative ways using:
Blogs: Provide attorneys and content adminstrators with the ability to publish topical Web logs
Handheld Sites: Configure an appropriate version of the firm's Web sites for viewing on handheld devices, such as Blackberrys or PDAs
E-mail Marketing: Produce, distribute and manage outbound e-mail marketing campaigns for newsletters, event invitation and news alerts
RSS Feeds: Let your audience subscribe to receive summaries of new subject area content as you publish. Then link back to the relevant Web sites
Podcasts: Deliver your message in new ways with audio and video podcasts
Multi-Lingual Content: Speak directly to your audiences in a language that shows you know what they need--their own
Personalization: Take the world of information you provide and make it personal and accessible
We have worked with more than 150 law firms to help take general messages and information and get it into the hands of the clients and prospects who make a difference. Find out what we can do for you. Contact Us .