Your website is your first chance to impress, to engage, to inform and to affect. It should be a showcase for your firm’s personality and experience. Through unique design and voice, your website can become the most powerful way to demonstrate your experience and provide a glimpse of what it will be like to work with you. Are you taking full advantage of what the web can do for you? Hubbard One understands that websites should be about more than graceful and compelling design. They must show your firm’s distinctiveness, make it easy to locate relevant experience and make a lasting impact on your audience. We bring strategy, creativity, technology and unmatched experience to bear as we develop unique websites that let you speak and be heard.
Core Offering
- Fully relational 360-degree view of content
- Ability to add unlimited numbers of attorneys, practices, industries, offices, publications and more
- Ability to add web 2.0 and new media features, such as video, podcasts, RSS feeds and blogs
- Fast, integrated content management
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- Ability to add new pages like diversity, pro bono, additional careers pages and other pages
- Content management designed and built around the law firm, its structure and its specific needs
- Design and functionality that wins web and legal marketing awards year after year
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Sample Functionality
- Print to PDF
- Print-friendly pages throughout the site
- Site search by section
- Site maps
- Contact and event sign-up forms
- Flexible navigation options
- Spam proof e-mail addresses
- Dynamic and editable title and meta tags
- Editable vanity URLs (e.g., firm name.com/IP)
- Secure e-mailable pages
- Multiple browser support
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- Site caching for accelerated page loading
- Multiple traffic reporting options
- Bookmarked and saved pages
- Ability to add highlights throughout the site
- Rich text editing of page content
- E-mail notification of changes
- User and group level security
- History tracking
- Photo/image upload
- Out-of-the-box integration with other Hubbard One marketing products
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Additional Capabilities
- Sophisticated flash design and implementation
- Data integration with internal or 3rd party systems
- A range of search engine optimization (SEO) services
- Suggest searching with type-ahead functionality
- Personalization
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- Multilingual site management and management
of unlimited site versions
- Management of multiple bios and practice
descriptions for targeted use
- Web 2.0 interactivity and new media
- Ability to launch unlimited mini-sites for practice or industry group marketing
- Handheld sites
- Custom development
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Related Client Services
Consulting & Strategy
As a leader in the legal space, Hubbard One helps you make sense of the ever-changing opportunities and ways to differentiate your firm in a competitive marketing space. We start by understanding your marketing objectives, target audience and competitive position in order to help you define a road map for a new site that is uniquely tailored to the needs of your firm. Hubbard One helps you gain a deep understanding of your target audiences, including general counsel, recruits and media, through research, interviews and site traffic analysis. Leveraging years of experience targeting law-specific audiences, we help you define best practices for keeping your unique audiences engaged and satisfied. Our understanding of your audiences and firm also enable us to develop a creative design for your site that encompasses your branding message, site functionality, engaging copy and features and software that allows your firm to manage its website seamlessly.
Creative Services
An effective website strikes a balance between creative design and usability. Hubbard One takes a holistic approach to creating digital designs that provide a complete user experience. We work with you to translate your firm’s unique identity into a distinct digital portrait providing enhanced site usability and an organized information map. With an in-depth understanding of web user behavior and a history of innovative design, at Hubbard One you’ll get award-winning designs that engage target audiences and help win new business.
Project Delivery
Cutting edge solutions can be complex, but with Hubbard One you have a dedicated team and project manager to help guide you through the process. Our team of project managers has successfully managed more than 200 websites and has developed a defined process and methodology to ensure a smooth delivery. Working as an additional member of your team, your project manager will help you define outcomes, scope and budget for your project and work with you to set a budget and schedule based on your requirements. Your project manager helps you kick-off your project internally and ensures your project stays on schedule, within your budget and scope and maintains a high level of quality throughout the entire process. Your project manager works with your to ensure your complete satisfaction from beginning to long after your project is completed with ongoing support and quality assurance.
Technical Architecture
Hubbard One implements cutting-edge technologies and concepts with every website project. We offer progressive technologies such as AJAX, flash video design, RSS, blogs and mini-sites. All of our applications are architected for the best performance, scalability and usability. Our approach has been validated by our certification as a Microsoft Gold Partner.
Integration Services
Having worked with many of the world’s largest law firms, Hubbard One understands the sophistication and complexity of integrating technology. We work with clients to define and build custom integrations to fit their exact needs and requirements when our out-of-the-box offering is not enough. Hubbard One can help you with integration into your firm’s existing systems, including human resources software, contact management software or your firm’s intranet. We can also provide easy user authentication by passing through lawyer and staff network credentials so that logging in can be smooth and seamless. Our integration services also include standard application programming interfaces to ensure seamless communication between all of your Hubbard One software.
Content Services
The tone of your website speaks as the public voice of your firm. Hubbard One specializes in creating web content specifically for the legal space. Our process begins with a round of interviews to gain a deep understanding of your firm’s unique brand and positioning, as well as firm-specific messaging for individual audiences and practices. We help give your firm a consistent voice that converses with your web audience in an engaging and informative dialogue, reflecting the branding strategy of your firm. From practice areas descriptions to attorney profiles and events to client alerts, office descriptions and recruiting, we can help you craft content for all areas of your site.
Hosting & Maintenance
Your website is your firm’s most widely viewed piece of marketing collateral. We offer hosting services to ensure you consistently make a good impression. For more than 11 years, Hubbard One has been hosting leading law firms websites in our fully redundant, scalable and load-balanced environment. Your Hubbard One-hosted web application provides a fast, reliable experience for your site’s visitors. Our secure hosting environment is monitored 24 hours a day by a team of specialists, and we regularly review backup procedures in light of various state regulations.
Training
Having the right training can make all the difference. Optimize your website investment with Hubbard One’s training series. We offer an array of courses developed and taught by our in-house trainers. All of our courses are available online or on-site and are based on the latest industry practices and updated regularly to reflect current technologies, trends and issues. From website management fundamentals and website globalization to HTML coding and Advanced Content Editing and Formatting, we give you the tools to make the most of your website features and functionality.
Analysis & Optimization
Having worked with some of the most progressive and creative firms in the world, Hubbard One understands what it takes to get the most of your web solution. We help hundreds of firms maintain their software for optimal performance and functionality by leveraging our industry expertise, technical capabilities and knowledge of your firm and each unique project. Through our strategic and legal industry vision, we help ensure your web solutions continue to evolve and provide a platform for business relationships. We work with you to ease firm-wide implementations, manage change and draw inspiration from industry and out-of-industry trends. Our experience and creative thinking enable us to help support your firm’s growth through training efforts, thought leadership and our revolutionary industry vision.