Hubbard One's Web Center software platform allows firms to use the web to communicate effectively with target audiences and provides the foundation for content globalization, mini-site development, blog deployment, e-mail marketing and alumni and career sites.
Website
Websites are the ideal and primary delivery vehicle for law firm marketers to demonstrate experience, communicate brand messages, showcase target-specific content and interact with their target audience like no other medium. Hubbard One's website software is built so that non-technical staff can easily manage updates and keep content relevant and fresh.
With Hubbard One's website software edits can be made and published in real-time, without burdening the IT department and content management responsibilities can be distributed across offices and regions, while maintaining a single authoritative repository of information. With sophisticated search capabilities, fully relational content, v-cards, v-calendars and personalization options, firms can provide all of the features that sophisticated web users have come to expect. Hubbard One's website solution also allows firms to manage and analyze multiple websites from a single location.
The following additional features can be added in order to enhance your firm's website:
- RSS Feeds – RSS (Really Simple Syndication) is a simple tool that allows website visitors to receive notification directly to their desktop – bypassing increasingly restrictive e-mail filters – every time website content is updated. Users can select the topics that interest them and only subscribe to those feeds. The RSS Feeds module allows a firm to build, deploy and manage RSS feeds to take advantage of this proactive request for information from site visitors.
- Handheld Sites – Showcase your firm’s forward-thinking approach to technology by creating a site specifically for viewing on today’s most popular handheld devices. Web Center’s Handheld Site module allows a firm to deploy a handheld version of the firm’s website or mini-site in order to provide important information (e.g., address, phone number, directions) for on-the-go clients and prospects.
- Content Globalization – Many of today’s firms have offices spread across several countries. In order to reach global audiences, firms need to deliver content in multiple languages. Web Center’s Content Globalization allows marketers to manage and publish translated versions of the firm’s core marketing content.
- Multiple Bios – In order to differentiate themselves, lawyers often have industry or practice-specific biographical information. Hubbard One's Multiple Bios solution allows a firm to create and manage tailored narrative attorney bios for use on the firm’s website and in mini-sites.