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Hubbard One Delivers law firm marketing and business development solutions

Featured Case Study

	7/10/2008 Embedded Multimedia Website Content Helps Foley & Lardner Connect with Wider Audience Foley & Lardner LLP Video Communication , Websites “We knew the web was becoming more engaging and we believed that providing visitors with more interactive content could be a key point of differentiation for the firm.” Scott Kilburg Group Director of Marketing and Business Planning Foley & Lardner LLP In an effort to reinforce its position as an innovator and differentiate itself from the competition, leading U.S. law firm Foley & Lardner LLP decided to devote an entire section of its website to multimedia content. The firm realized it had a lot of content it could better leverage and multimedia provided the most direct way of promoting the firm’s knowledge to a wider audience. Embedded Multimedia Website Content Helps Foley & Lardner Connect with Wider Audience Foley & Lardner LLP Video Communication , Websites
	10/13/2008 Clifford Chance Implements Alumni Site Using Hubbard One Technology Clifford Chance Alumni Sites "There weren't many organisations offering alumni site solutions sophisticated enough for the scale of Clifford Chance. We selected Hubbard One as they offered a long-term, cost-effective and well-integrated solution." Darren Mitchell Director of Strategic Analysis Clifford Chance Clifford Chance, one of the world's leading law firms, sought to better leverage alumni information with its corporate website. The firm wanted to create a one-stop website that would accomodate its global alumni network. Clifford Chance Implements Alumni Site Using Hubbard One Technology Clifford Chance Alumni Sites
	6/5/2008 A Well-Oiled Machine Loeb & Loeb LLP Intranets & Portals , Search Engine Optimization “Hubbard One understands our culture, goals, and objectives and the personalities of the people they are working with. And the software products are second to none – everything that we need talks to each other.” Jennifer Manton Chief Marketing Officer Loeb & Loeb LLP Loeb & Loeb LLP sought an integrated approach to tackle two significant goals to help unify, communicate and streamline the firm’s messaging: Build a cohesive brand identity to enhance firm awareness and support a new practice group structure both internally and externally. By leveraging the firm’s website as the authoritative source for marketing content, it transformed the site into the central hub for the firm’s marketing content. A Well-Oiled Machine Loeb & Loeb LLP Intranets & Portals , Search Engine Optimization

Recent Case Studies

	9/9/2008 Increasing Marketing Reach and Frequency Alston + Bird LLP Alumni Sites , E-Mail Marketing , Mini-Sites & Blogs , Websites "Our business development group is very nimble in identifying and adapting valuable content for client communications, and Hubbard One's E-mail Marketing tool makes it easy for us to turn that content into a competitive advantage by enabling us to deliver the information to our clients faster, when it can make a difference for them." Barbara Bryant Business Development Director Alston + Bird LLP Alston & Bird embarked on a project to reevaluate how it used web technology to communicate with its clients and the market. The firm looked to expand its reach and increase the number of and quality of digital touch points with clients and prospective clients. By implementing marketing strategies that make use of multiple channels and communication formats, Alston & Bird was able to broaden its reach, communicate more frequently and sustain ongoing relationships with its audience. Increasing Marketing Reach and Frequency Alston + Bird LLP Alumni Sites , E-Mail Marketing , Mini-Sites & Blogs , Websites
	7/24/2008 An Engaging Online Experience Through Design and Multimedia McKee Nelson LLP Websites McKee Nelson sought to create a website that conveyed its client focus and highlighted the firm’s results, and hoped to launch it in a timely manner. Within five weeks of receiving new site designs from a third-party design firm, Hubbard One presented McKee Nelson with a new website. The result is McKee Nelson’s newly launched website that offers visitors an engaging online experience from a browser, as well as from any mobile device through its new handheld site. McKee Nelson LLP, a well established and highly regarded law firm, is exclusively focused on serving its clients' most critical legal needs and delivering high standards of client service. The firm sought to create a website that conveyed its client focus and highlighted the firm's results and hoped to launch it in a timely manner. An Engaging Online Experience Through Design and Multimedia McKee Nelson LLP Websites
	7/17/2008 Exponent's Innovative Approach to Multimedia Earns Award Exponent, Inc. Websites "Our web design process was a very collaborative effort. We worked closely as a team and also with Hubbard One to tell our story in the most interactive way possible. We're very proud of the work that was produced." Dr. Angela Meyer Vice President of Client Services/Business Development Exponent, Inc. Exponent, an engineering and scientific consulting firm, sought to create an updated website with a sleek, clean design that fostered interactivity and engaging content. Exponent's Innovative Approach to Multimedia Earns Award Exponent, Inc. Websites
	6/16/2008 Web Imitates Art in Honigman's Art-Inspired Web Launch Honigman Miller Schwartz and Cohn LLP Websites "We are very impressed with the collaborative effort between Hubbard One and our own Business Development team to deliver a beautiful website that acts as an ambassador for the firm. The new site harnesses the communicative ability of the web in a functional and eye-inspiring way." Fritz Morsches Director of Business Development Honigman Miller Schwartz and Cohn Detroit-based law firm Honigman Miller Schwartz and Cohn LLP sought to recreate its website to include a contemporary design and innovative features that paid homage to the firm's long-standing relationship with the venerable Detroit Institute of Arts (DIA). Web Imitates Art in Honigman's Art-Inspired Web Launch Honigman Miller Schwartz and Cohn LLP Websites
	5/23/2008 The Definitive Style Guide for Legal Citation Makes it's Online Debut The Bluebook Online Websites “Hubbard One’s team sat with us and asked questions until they understood what we needed, and we understood what we wanted. With that foundation, the rest of the year was steady execution of the project, on time, professional, and solid. When the project required innovation, the Hubbard team anticipated it, planned alternatives, and reached solutions without delaying progress. The result: an enthusiastic customer reception to an on-time launch of a superb site." Derek Alexander Bluebook Editor and Business Chair Harvard Law Review The Definitive Style Guide for Legal Citation Makes it's Online Debut The Bluebook Online Websites
	3/28/2008 Speed to First Draft Provides Compelling Advantage in Proposal Process Stephenson Harwood Proposal Generation “With Hubbard One, we can pick several different content items, which are ordered logically under menu headings. This allows us to build content incrementally, putting together a good quality draft very quickly. It was the organization of the material and the ease with which you could access, select and input it into a document that was compelling.” Phillip Rubenstein Marketing and Business Development Director Stephenson Harwood Stephenson Harwood sought to remove the administrative burden it faced with its legacy system for the preparation of proposals and credential documents. The firm wanted to implement a solution that would allow it to speed up internal processes in order to respond to clients in a more timely fashion. Speed to First Draft Provides Compelling Advantage in Proposal Process Stephenson Harwood Proposal Generation
	1/25/2008 Enhancing the Client Experience Through Technology Addleshaw Goddard LLP Experience Management , Proposal Generation “Proposal Generator and Experience Manager are high quality products that allow us to concentrate on presenting ourselves to the best advantage.” Lance Sapsford Head of Business Development Addleshaw Goddard LLP In an effort to meet ambitious growth objectives, Addleshaw Goddard examined its overall capability to deal with pitching and tendering and created the Perfect Pitch project – an umbrella project aimed at upping their game across all facets of its pitching operations. As part of the project, Addleshaw Goddard sought to implement Hubbard One’s Business Development Suite to help streamline and speed up the pitch process. Enhancing the Client Experience Through Technology Addleshaw Goddard LLP Experience Management , Proposal Generation

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